The Brand
+ BRAND STANDARDS +
COLORS
The H2L Solutions logo has 3 main colors - red, dark gray and light gray, with a neon blue alternate color representing its subsidiary H2L Cyber. When necessary for relevant applications, the logo should appear white on dark backgrounds. Always use the full-color version as the primary logo.
H2L RED
HEX: #D8353B
RGB: 216, 53, 59
CMYK: 0%, 75%, 73%, 15%
H2L DARK GREY
HEX: #5F605F
RGB: 95, 96, 95
CMYK: 1%, 0%, 1%, 62%
H2L LIGHT GREY
HEX: #ACACAC
RGB: 172, 172, 172
CMYK: 0%, 0%, 0%, 33%
H2L CYBER BLUE
HEX: #00ACC8
RGB: 0, 172, 200
CMYK: 100%, 14%, 0%, 22%
TYPOGRAPHY
TodaySHOP Bold Italic may be used for large headlines, supporting banners and other large format signage, where the font is large enough to maintain legibility. Open Sans is the primary font used in large bodies of text and on digital media. TodaySHOP Light is the secondary font used in the logo and can be used as an accent on marketing material.