+ BRAND STORY +
At H2L Solutions, our brand is a reflection of our core mission: Freedom Through Security. The elements of our logo tell a powerful story. The helmet, a symbol of strength, protection, and unwavering defense, represents the security we provide to our clients. But it’s the eagle that makes up the faceplate of the helmet that truly brings the story together. The eagle stands for freedom, vision, and the ability to rise above challenges, reminding us that true freedom is only possible through strong, reliable security.
By combining the helmet and the eagle, we illustrate the balance we strive for every day—ensuring that security is not a restriction, but an enabler of freedom. At H2L Solutions, we believe that our clients should be free to focus on their mission, knowing that their systems and data are protected by experts committed to their safety.
This idea of freedom through security is at the heart of everything we do, whether we’re protecting sensitive government operations or helping businesses safeguard their critical infrastructure. Our brand embodies our commitment to provide top-tier cybersecurity solutions that offer peace of mind and allow our clients to thrive in a secure environment.
+ BRAND STANDARDS +
COLORS
The H2L Solutions logo has 3 main colors - red, dark gray and light gray, with a neon blue alternate color representing its subsidiary H2L Cyber. When necessary for relevant applications, the logo should appear white on dark backgrounds. Always use the full-color version as the primary logo.
HEX: #D8353B
RGB: 216, 53, 59
CMYK: 0%, 75%, 73%, 15%
HEX: #5F605F
RGB: 95, 96, 95
CMYK: 1%, 0%, 1%, 62%
HEX: #ACACAC
RGB: 172, 172, 172
CMYK: 0%, 0%, 0%, 33%
HEX: #00ACC8
RGB: 0, 172, 200
CMYK: 100%, 14%, 0%, 22%
TYPOGRAPHY
TodaySHOP Bold Italic may be used for large headlines, supporting banners and other large format signage, where the font is large enough to maintain legibility. Open Sans is the primary font used in large bodies of text and on digital media. TodaySHOP Light is the secondary font used in the logo and can be used as an accent on marketing material.
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